Sometimes it’s the little things that make all the difference. Pexcel Solutions has a range of extra digital features that can be installed on your site to enhance your branding and user experience.
You will find extras to help promote your site on Google, encourage customers to interact with your brand, marketing tools and more.
Email Marketing System (EMS)
Any online marketing strategy needs an email marketing solution, although other forms of customer interaction are booming, nothing beats email for that personal touch.
Send client subscribers beautiful targeted email newsletters and analyse the results using in depth reports. See who opens your email campaign and which links they click on!
Our newsletter templates are optimized for mobile devices and look great in all email clients. With a professional design based on your company branding, you’ll have a great newsletter ready to easily insert your content into.
A blog allows you to build trust with your customers, a consistent, truthful and helpful blog will help you to stand out as an expert in your field. Google loves seeing new content on a site and will drive more traffic to you as a result, more traffic means more business for you.
A forum allows your clients to interact with each other, ask questions and gain answers building a community in the process. These posts can be extremely valuable for generating traffic and quality back links.
Favicons are the little icons next to the address in the URL bar at the top of your browser window. It is a subtle yet powerful branding tool, enhancing the brand within the address bar, the image also appears in lists of bookmarks and can make your site stand out.
Google Kick Start Packages
We offer two levels for the Google Kick Start Package, standard and advanced. For both packages we will submit your website to Google and Bing to ensure your website receives exposure on search engines. This will ensure when somebody searches for your company domain name, your site will appear in the search results.
For the Advanced Google Kick Start Package we will also assess your sites content for the best keywords, optimise it for you where necessary and enter your meta data. This will give you the best chance of showing up for phrases related to your business, as well as for your company name.
Looking for a more long term approach for promoting your company across the net that covers all important aspects such as SEO (Search Engine Optimisation), SEM (Search Engine Marketing like Google Adwords) and Social? Be sure to ask one of our Project Managers about our Digital Marketing Campaigns.
Contact Forms are a great way for potential customers to contact you directly from the site while they are actively thinking about and searching for your services. As no separate email program is required, your potential customers are more likely to complete their enquiry there and then.
SSL Security Certificates
If you are wanting to take credit card details from your customers directly via your website you will need an SSL Security Certificate installed. The SSL Certificate will encrypt the sensitive data ensuring your customer’s transactions are processed securely.
In many cases you will be able to use the SSL certificate of a third party like Paypal or your Bank and hosting your own SSL won’t be necessary.